Why Updates?

The Updates module is the primary medium for sharing relevant information with members. Use Updates to send investor updates, invitations to board meetings, protocols from General Meetings, notices of right of first refusal, subscription forms and any other relevant information for you investor network.

Getting Started

If you are uncertain what your first post should be, consider a short introductory post explaining why you have decided to set up an OwnersRoom and what you plan on using it for. Use the opportunity to set expectations about how often you update members and what kind of information you plan on sharing in the future. Feel free to check out our example.

Regular Updates

There are many varying opinions on how often and in what format updates should be shared with investors. Some prefer quarterly updates with in-depth financial data and performance metrics. Others prefer monthly updates with a single page presentation focusing on some key dimensions such as:

  • Customers - E.g.: Number of new customers.
  • Product - E.g.: High-level roadmap overview.
  • Financials - E.g.: Burn-rate, funding rounds, liquidity events, etc.
  • Team - E.g.: Changes to personnel.

Whichever model is correct for you, you have to decide for yourself, but please feel free to contact us for some sparring.


Keep a schedule for how often you want to send an update, and use a template to increase familiarity (please get in touch for template examples).

Other Updates

There may be occasions where you will want to send information to your investor network, which are not included in the regular updates. Examples include invitations to General Meetings, information regarding active funding rounds, tax-reporting information, information regarding second-hand transactions etc. Categories can be of great help here, see more below.

Email analytics

With analytics on emails you can go back and check whether all your emails where successfully delivered, who opened the email*, and who clicked the link to your company’s OwnersRoom.

This enables you to ensure that formal notices (e.g. invitation to general meetings) reach their intended recipients (or whether you have to call that one investor who changed email address but forgot to tell you). It is further useful to check if your investors bother to read your investor updates, or if a prospect investor have clicked the link to your data room.

To see the analytics, simply click “View analytics” at the bottom of the post (it will only show analytics for updates sent out on email).


* Note that some email clients block tracking of opens, which may skew this metric.

How to read the analytics

Delivered is the first step of an email’s life cycle that we track. If an email is marked as delivered it means that the email is accepted by the receiving server, however, it does NOT mean that the email made it all the way to the inbox. A delivered email may have ended up in the spam / junk folder. If you experience that you get emails delivered but lower open rates than you expect, it might be due to the emails ending up in the spam / junk folder. Encouraging recipients to move the emails from spam to inbox and whitelisting the sender email address usually help reduce that emails end up in spam in the future.

Not delivered means that an email never made it to the recipient’s mail server. This can happen if the mail bounces, meaning that the recipient email server denies the email (very often due to outdated or misspelled email address) or the email server cannot be located (e.g. if the domain of the email address is misspelled). An email is further categorized as not delivered if the expected recipient has unsubscribed from your emails (or from all emails sent via OwnersRoom).

Opened means that an email is delivered and that our email provider Sendgrid has detected that a small image sent with the email has been loaded (read more about this on Sendgrid’s websites). Note that many email clients do not automatically load images when emails are opened, and therefore this metric may be a bit skewed.

Clicks are counted when a recipient clicks on the big, blue link to your company’s OwnersRoom from the email. Unique clicks are counted as one click per recipient of the post, while total clicks are the total count of all clicks for that post.

Please note that it may take our system a moment to process a new post, and you may therefore experience that you will have to wait a minute and then refresh to see the initial analytics.


How to use Updates

Navigate to the Updates module using the menu bar on the left side. When entering a new OwnersRoom this module will be empty.

Create tags by clicking the green action-button in the bottom right corner, and then “new tag”. Tags are needed to publish a new post, we’ve added the tag ‘general’ as a start, but you may edit this as you’re pleased. Tags are best used to categorize posts by content, so that the members of the OwnersRoom can filter information to their needs. You may consider categories such as; investor updates, financial updates, general meetings, formal announcements, capital events and operational updates. The tags does not affect who will be able to read the post.


Don't know where to start? Don't worry, you can edit tags at any time, including changing the tags of older posts.

Create a new post by clicking the green action-button in the bottom right corner, and then “new post”. Follow the steps below, to get started on your post:

  1. Select tags (you need at least one tag).
  2. Select which groups the post should be available to. Alternatively, make the post available to all members.
  3. Write the text.
  4. Select whether you want the post to be sent out with email or not.
  5. Upload an attachment using the paper clip-symbol.
  6. Select whether you want the attachment to be included in the email or not.
  7. Send a preview email to your email, by clicking the “preview email” button (Note that attachments are not included in preview-emails!).
  8. Click “post” to make the post available to the selected recipients. If you’ve selected “also send as email” the post will be sent out as an email.
  9. Click “View analytics” to track the engagement of the post.

If this article did not answer your questions, or you have any feedback, please get in touch at support@ownersroom.com.